The new identity reflects the Company’s transformation into a diversified digital finance company and reinforces its commitment to delivering an integrated digital financing experience for individuals and businesses.

Amlak International has unveiled its new corporate identity, marking a key milestone in the Company’s evolution and its transformation into a diversified digital finance company. The launch forms part of Amlak’s strategy to enhance the customer experience and expand its range of financing solutions for individuals and businesses.

The new identity embodies Amlak’s vision for a more innovative future, strengthening its position within Saudi Arabia’s financing sector and keeping pace with the rapid developments shaping the financial industry. This vision is supported by continued investment in digital technologies and the delivery of Sharia-compliant financing solutions.

Commenting on the launch, Mr. Adnan Alshobely, Chief Executive Officer of Amlak International, said:

“Our new corporate identity reflects how far Amlak has progressed and represents a continuation of our strategy of ongoing development and innovation. Through this transformation, we will continue investing in digital technologies and enhancing our financing solutions to deliver a more efficient experience for our customers while supporting the objectives of Saudi Vision 2030.”

The launch builds on Amlak’s continued efforts to develop its digital services and enhance operational efficiency, contributing to a simpler and more transparent financing experience while providing solutions that meet the needs of individuals and businesses.

Today, Amlak International manages a financing portfolio exceeding SAR 4.34 billion and serves more than 17,000 individual and corporate customers. The Company continues to strengthen its presence in the Saudi market through innovation, digital transformation and sustainable growth.

Since its establishment in 2007, Amlak International has continued to provide Sharia-compliant financing solutions, with a strong focus on developing its digital services and enhancing the customer experience in alignment with the objectives of Saudi Vision 2030.